/* ============================================================
   «Книга, которая работает» — литературная студия Е. Кобец
   Shared design system. Aubergine / editorial / warm-premium.
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600&family=Spectral:ital,wght@0,400;0,500;0,600;1,400;1,500&family=Manrope:wght@400;500;600;700&display=swap');

:root{
  /* aubergine / plum scale */
  --plum-900:#1f1029;
  --plum-800:#2b1539;
  --plum-700:#3a2150;   /* primary brand */
  --plum-600:#4d2c68;
  --plum-500:#6a3f8c;
  --orchid:#8b5aa8;
  --orchid-soft:#a981c4;
  --lilac-100:#ece2f4;
  --lilac-50:#f5f0fa;
  --paper:#fbf9fc;
  --white:#ffffff;

  /* secondary — cool petrol/teal (breaks the purple) */
  --teal-900:#0f3739;
  --teal-800:#15494c;
  --teal-700:#1c6266;
  --teal-600:#247f83;
  --teal:#2a8f93;
  --teal-soft:#6cb2b3;
  --teal-50:#eef4f3;
  --teal-line:#d8e6e3;

  /* tertiary — warm terracotta accent, used sparingly for human warmth */
  --clay:#c0643f;
  --clay-soft:#d98c63;

  /* warm paper, alternates with lilac to reduce overall purple */
  --cream:#f6f1e8;
  --cream-line:#e8ddca;

  --ink:#241a2c;        /* primary text on light */
  --muted:#564b63;      /* secondary text */
  --muted-2:#6f6479;
  --line:#e8dcf1;       /* hairline on light */
  --line-dark:rgba(255,255,255,.16);

  --ink-on-dark:#f3ecf7;
  --muted-on-dark:#c3b3d2;

  --maxw:1200px;
  --gutter:clamp(20px,5vw,64px);
  --radius:14px;
  --radius-lg:22px;
  --shadow-sm:0 2px 10px rgba(31,16,41,.06);
  --shadow:0 18px 50px -22px rgba(31,16,41,.34);
  --shadow-lg:0 40px 90px -38px rgba(31,16,41,.5);

  --ff-display:"Cormorant Garamond",Georgia,serif;
  --ff-body:"Spectral",Georgia,serif;
  --ff-ui:"Manrope",system-ui,-apple-system,sans-serif;
}

*{box-sizing:border-box;}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;}
body{
  margin:0;
  font-family:var(--ff-body);
  font-weight:400;
  font-size:clamp(1rem,.55vw + .9rem,1.16rem);
  line-height:1.72;
  color:var(--ink);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
::selection{background:var(--orchid);color:#fff;}

/* ---------- typography ---------- */
h1,h2,h3,h4{font-family:var(--ff-display);font-weight:500;line-height:1.06;margin:0;color:var(--ink);letter-spacing:.005em;}
h1{font-size:clamp(2.7rem,1.4rem + 5vw,5.1rem);font-weight:500;}
h2{font-size:clamp(2.05rem,1.2rem + 3vw,3.4rem);}
h3{font-size:clamp(1.45rem,1rem + 1.4vw,2rem);}
p{margin:0 0 1.1em;text-wrap:pretty;}
.lead{font-size:clamp(1.15rem,.7rem + 1vw,1.5rem);line-height:1.6;color:#3c3047;font-weight:400;}
em,.it{font-style:italic;}
strong{font-weight:600;color:var(--plum-700);}

.eyebrow{
  font-family:var(--ff-ui);font-size:.76rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.2em;color:var(--orchid);
  display:inline-flex;align-items:center;gap:.7em;margin:0 0 1.1rem;
}
.eyebrow::before{content:"";width:26px;height:1px;background:var(--orchid);opacity:.6;}
.eyebrow.center{justify-content:center;}
.eyebrow.center::after{content:"";width:26px;height:1px;background:var(--orchid);opacity:.6;}

.section-rule{width:54px;height:1px;background:var(--line);border:0;margin:0 0 2rem;}

/* ---------- layout ---------- */
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter);}
.wrap-narrow{max-width:880px;margin-inline:auto;padding-inline:var(--gutter);}
section{padding-block:clamp(40px,5vw,82px);}
.section-head{max-width:none;margin-bottom:clamp(26px,3vw,44px);}
.section-head p,.section-head .lead{max-width:64ch;}
.section-head.center{margin-inline:auto;text-align:center;max-width:none;}
.section-head.center p,.section-head.center .lead{max-width:68ch;margin-inline:auto;}

/* ---------- buttons ---------- */
.btn{
  font-family:var(--ff-ui);font-weight:600;font-size:.97rem;line-height:1;
  display:inline-flex;align-items:center;gap:.6em;
  padding:1.05em 1.7em;border-radius:999px;cursor:pointer;border:1px solid transparent;
  transition:transform .25s cubic-bezier(.2,.7,.3,1),box-shadow .25s,background .25s,color .25s,border-color .25s;
  white-space:nowrap;
}
.btn svg{width:1.05em;height:1.05em;}
.btn-primary{background:var(--plum-700);color:#fff;box-shadow:0 14px 30px -14px rgba(58,33,80,.7);}
.btn-primary:hover{background:var(--plum-600);transform:translateY(-2px);box-shadow:0 20px 40px -16px rgba(58,33,80,.75);}
.btn-ghost{background:transparent;color:var(--plum-700);border-color:var(--line);}
.btn-ghost:hover{border-color:var(--orchid);color:var(--plum-600);background:var(--white);transform:translateY(-2px);}
.btn-light{background:rgba(255,255,255,.1);color:#fff;border-color:rgba(255,255,255,.32);backdrop-filter:blur(4px);}
.btn-light:hover{background:#fff;color:var(--plum-700);transform:translateY(-2px);}
.btn-solid-light{background:#fff;color:var(--plum-700);}
.btn-solid-light:hover{transform:translateY(-2px);box-shadow:0 18px 40px -18px rgba(0,0,0,.4);}
.btn-lg{padding:1.2em 2.1em;font-size:1.02rem;}
.btn-block{width:100%;justify-content:center;}
.link-arrow{font-family:var(--ff-ui);font-weight:600;color:var(--plum-600);display:inline-flex;align-items:center;gap:.5em;transition:gap .25s,color .25s;}
.link-arrow:hover{gap:.85em;color:var(--orchid);}
.link-arrow svg{width:1.05em;height:1.05em;}

/* ============================================================
   HEADER / NAV
   ============================================================ */
.site-header{position:sticky;top:0;z-index:80;background:rgba(251,249,252,.86);backdrop-filter:blur(14px);border-bottom:1px solid transparent;transition:border-color .3s,box-shadow .3s,background .3s;}
.site-header.scrolled{border-color:var(--line);box-shadow:0 6px 24px -18px rgba(31,16,41,.4);}
.nav{display:flex;align-items:center;gap:clamp(18px,3vw,40px);height:84px;max-width:1320px;margin-inline:auto;padding-inline:var(--gutter);}
.brand{display:flex;align-items:center;gap:13px;flex-shrink:0;margin-right:auto;}
.brand img{width:42px;height:42px;object-fit:contain;}
.brand-text{display:flex;flex-direction:column;gap:2px;line-height:1.1;}
.brand-text b{font-family:var(--ff-display);font-weight:600;font-size:1.16rem;line-height:1.1;color:var(--plum-700);letter-spacing:.01em;white-space:nowrap;}
.brand-text span{font-family:var(--ff-ui);font-size:.64rem;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--muted-2);}
.nav-links{display:flex;align-items:center;gap:clamp(8px,1.4vw,22px);font-family:var(--ff-ui);font-weight:500;font-size:.95rem;}
.nav-links a{color:#3c3047;padding:.5em 0;position:relative;transition:color .2s;}
.nav-links a:hover{color:var(--plum-600);}
.nav-links .nav-item{position:relative;}
.nav-cta{display:flex;align-items:center;gap:14px;}

/* dropdown */
.has-drop>button{font:inherit;font-family:var(--ff-ui);font-weight:500;font-size:.95rem;color:#3c3047;background:none;border:0;cursor:pointer;display:inline-flex;align-items:center;gap:.4em;padding:.5em 0;}
.has-drop>button svg{width:.8em;height:.8em;transition:transform .3s;}
.has-drop[aria-expanded="true"]>button{color:var(--plum-600);}
.has-drop[aria-expanded="true"]>button svg{transform:rotate(180deg);}
.drop{
  position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(8px);
  background:var(--white);border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);
  padding:12px;width:330px;opacity:0;visibility:hidden;transition:opacity .24s,transform .24s;
}
.has-drop[aria-expanded="true"] .drop{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0);}
.drop a{display:flex;gap:12px;align-items:flex-start;padding:12px 13px;border-radius:12px;transition:background .2s;}
.drop a:hover{background:var(--lilac-50);}
.drop .di{font-family:var(--ff-display);font-size:1.3rem;color:var(--orchid);line-height:1;flex-shrink:0;width:30px;text-align:center;}
.drop b{font-family:var(--ff-ui);font-weight:600;font-size:.94rem;color:var(--ink);display:block;}
.drop small{font-family:var(--ff-ui);font-size:.8rem;color:var(--muted);line-height:1.4;}

.burger{display:none;width:44px;height:44px;border:1px solid var(--line);background:var(--white);border-radius:11px;cursor:pointer;align-items:center;justify-content:center;flex-direction:column;gap:5px;}
.burger span{width:19px;height:2px;background:var(--plum-700);border-radius:2px;transition:.3s;}
.mobile-menu{display:none;}

@media(max-width:1040px){
  .nav-links,.nav-cta .btn{display:none;}
  .burger{display:flex;}
  .nav{height:72px;}
  .mobile-menu{
    display:block;position:fixed;inset:72px 0 0;z-index:79;background:var(--paper);
    padding:24px var(--gutter) 40px;overflow-y:auto;transform:translateX(100%);transition:transform .35s cubic-bezier(.4,0,.2,1);
  }
  .mobile-menu.open{transform:translateX(0);}
  .mobile-menu a,.mobile-menu .mm-sub b{display:block;font-family:var(--ff-ui);font-weight:600;font-size:1.3rem;padding:.65em 0;border-bottom:1px solid var(--line);color:var(--ink);}
  .mobile-menu .mm-sub{padding:.4em 0;}
  .mobile-menu .mm-sub b{border:0;color:var(--orchid);font-size:.8rem;text-transform:uppercase;letter-spacing:.18em;padding-bottom:.2em;}
  .mobile-menu .mm-sub a{font-size:1.08rem;padding-left:0;font-weight:500;}
  .mobile-menu .btn{margin-top:26px;}
  body.menu-open{overflow:hidden;}
}

/* ============================================================
   HERO
   ============================================================ */
.hero{position:relative;overflow:hidden;background:var(--paper);padding:0;}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(30px,4vw,68px);align-items:center;padding-block:clamp(22px,3vw,50px) clamp(44px,5vw,84px);}
.hero h1{font-size:clamp(2.3rem,1.1rem + 3.2vw,3.95rem);line-height:1.12;letter-spacing:-.005em;text-wrap:balance;margin-bottom:.65em;}
.hero h1 .it{color:var(--plum-600);}
.hero-sub{max-width:34ch;margin-bottom:1.9rem;}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:2.4rem;}
.hero-meta{display:flex;gap:0;flex-wrap:wrap;row-gap:18px;font-family:var(--ff-ui);}
.hero-meta>div{padding:2px clamp(16px,1.7vw,28px);border-left:1px solid var(--line);font-size:.82rem;color:var(--muted);line-height:1.35;max-width:160px;}
.hero-meta>div:first-child{padding-left:0;border-left:0;}
.hero-meta b{font-family:var(--ff-display);font-size:clamp(1.9rem,1.4rem + 1vw,2.3rem);font-weight:600;color:var(--plum-700);display:block;line-height:1;margin-bottom:.3rem;}
.hero-photo{position:relative;}
.hero-photo .frame{position:relative;border-radius:240px 240px 26px 26px;overflow:hidden;box-shadow:var(--shadow-lg);background:var(--lilac-100);aspect-ratio:4/4.7;}
.hero-photo .frame img{width:100%;height:100%;object-fit:cover;object-position:center top;}
.hero-photo .glow{position:absolute;inset:auto -8% -10% -8%;height:60%;background:radial-gradient(ellipse at center,rgba(139,90,168,.28),transparent 70%);filter:blur(20px);z-index:-1;}
.hero-badge{
  position:absolute;left:-26px;bottom:46px;background:var(--white);border-radius:16px;padding:16px 20px;
  box-shadow:var(--shadow);border:1px solid var(--line);max-width:230px;
}
.hero-badge .q{font-family:var(--ff-display);font-style:italic;font-size:1.12rem;line-height:1.3;color:var(--plum-700);margin-bottom:.4em;}
.hero-badge .a{font-family:var(--ff-ui);font-size:.76rem;letter-spacing:.04em;color:var(--muted);}
.hero-deco{position:absolute;top:-12%;right:-6%;width:46%;opacity:.05;z-index:0;pointer-events:none;}
@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr;}
  .hero-photo{order:-1;max-width:440px;margin-inline:auto;}
  .hero-photo .frame{border-radius:180px 180px 22px 22px;aspect-ratio:4/4.4;}
  .hero-badge{left:auto;right:8px;}
}

/* ============================================================
   TRUST BAR
   ============================================================ */
.trust{position:relative;overflow:hidden;background:linear-gradient(120deg,var(--plum-600),var(--plum-700) 45%,var(--plum-800));color:var(--ink-on-dark);}
.trust .wrap{padding-block:clamp(30px,3.4vw,48px);position:relative;z-index:1;}
.trust-lead{display:block;text-align:center;font-family:var(--ff-display);font-style:italic;font-size:clamp(1.2rem,1rem + .6vw,1.55rem);color:#fff;margin-bottom:clamp(20px,2.4vw,32px);opacity:.95;}
.trust-stats{display:grid;grid-template-columns:repeat(5,1fr);align-items:start;}
.ts{text-align:center;display:flex;flex-direction:column;gap:.45rem;align-items:center;padding:4px clamp(10px,1.4vw,22px);border-left:1px solid rgba(255,255,255,.16);}
.ts:first-child{border-left:0;}
.ts b{font-family:var(--ff-display);font-weight:500;font-size:clamp(1.8rem,1.3rem + 1vw,2.5rem);color:#fff;line-height:1;}
.ts span{font-family:var(--ff-ui);font-size:.77rem;letter-spacing:.03em;color:var(--muted-on-dark);line-height:1.4;max-width:18ch;}
.ts.badge b{font-size:1.5rem;color:var(--orchid-soft);animation:glowPulse 4.5s ease-in-out infinite;}
@media(prefers-reduced-motion:reduce){.ts.badge b{animation:none;}}
@media(max-width:780px){.trust-stats{grid-template-columns:repeat(2,1fr);gap:26px 14px;}.ts{border-left:0;}.ts.badge{grid-column:1/-1;}}

/* ============================================================
   GENERIC SECTION VARIANTS
   ============================================================ */
.bg-lilac{background:var(--lilac-50);}
.bg-dark{background:linear-gradient(155deg,var(--plum-600),var(--plum-800) 55%,var(--plum-900));color:var(--ink-on-dark);}
.bg-dark h1,.bg-dark h2,.bg-dark h3{color:#fff;}
.bg-dark .lead{color:var(--muted-on-dark);}
.bg-dark .eyebrow{color:var(--orchid-soft);}
.bg-dark .eyebrow::before,.bg-dark .eyebrow.center::after{background:var(--orchid-soft);}
.bg-deep{background:linear-gradient(160deg,var(--plum-700),var(--plum-800) 50%,var(--plum-900));color:var(--ink-on-dark);}
.bg-deep h1,.bg-deep h2,.bg-deep h3{color:#fff;}

/* warm cream light section */
.bg-cream{background:var(--cream);}
.bg-cream .format-card,.bg-cream .course-card,.bg-cream .aud-card{border-color:var(--cream-line);}
/* deep teal section — cool counterpoint to the purple darks */
.bg-teal{background:linear-gradient(165deg,var(--teal-800),var(--teal-900));color:#e7f1ef;}
.bg-teal h1,.bg-teal h2,.bg-teal h3{color:#fff;}
.bg-teal .lead{color:#bcd6d1;}
.bg-teal .eyebrow{color:var(--teal-soft);}
.bg-teal .eyebrow::before,.bg-teal .eyebrow.center::after{background:var(--teal-soft);}
.bg-teal .duo-card{background:rgba(255,255,255,.05);border-color:rgba(255,255,255,.15);}
.bg-teal .duo-card .k{color:var(--teal-soft);}
.bg-teal .duo-card p{color:#bcd6d1;}
/* teal accent variant for eyebrows / rules */
.eyebrow.teal{color:var(--teal-600);}
.eyebrow.teal::before,.eyebrow.teal.center::after{background:var(--teal-600);}

/* ============================================================
   AUTHOR BENEFITS (что это даёт автору)
   ============================================================ */
.benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,1.5vw,22px);}
.benefit{background:var(--lilac-50);border:1px solid var(--lilac-100);border-radius:var(--radius-lg);padding:clamp(26px,2.6vw,38px);transition:transform .3s,box-shadow .3s,border-color .3s;}
.benefit:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--orchid-soft);}
.benefit .bn{font-family:var(--ff-display);font-size:1.55rem;font-weight:600;color:#fff;line-height:1;width:54px;height:54px;border:0;border-radius:14px;background:linear-gradient(150deg,var(--plum-600),var(--plum-800));display:flex;align-items:center;justify-content:center;margin-bottom:1.3rem;box-shadow:0 12px 24px -10px rgba(58,33,80,.55);}
.benefit h3{font-size:1.4rem;margin-bottom:.45em;color:var(--plum-700);}
.benefit p{font-size:1.02rem;color:#3a2f44;margin:0;line-height:1.6;}
@media(max-width:820px){.benefits{grid-template-columns:1fr 1fr;}}
@media(max-width:520px){.benefits{grid-template-columns:1fr;}}

/* ============================================================
   "РАБОТАЕТ НА ДВОИХ" feature block
   ============================================================ */
.duo{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,40px);margin-top:46px;}
.duo-card{background:rgba(255,255,255,.05);border:1px solid var(--line-dark);border-radius:var(--radius-lg);padding:clamp(28px,3vw,40px);}
.duo-card h3{color:#fff;margin-bottom:.5em;}
.duo-card .k{font-family:var(--ff-ui);font-size:.78rem;letter-spacing:.2em;text-transform:uppercase;color:var(--orchid-soft);margin-bottom:1.2rem;display:block;}
.duo-card p{color:var(--muted-on-dark);margin:0;}
@media(max-width:680px){.duo{grid-template-columns:1fr;}}

/* ============================================================
   ABOUT TEASER
   ============================================================ */
.about-teaser{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(30px,5vw,72px);align-items:center;}
.about-teaser .photo{position:relative;border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow);aspect-ratio:3/3.7;background:var(--lilac-100);}
.about-teaser .photo img{width:100%;height:100%;object-fit:cover;object-position:center top;}
.about-sign{font-family:var(--ff-display);font-style:italic;font-size:1.6rem;color:var(--plum-600);margin-top:.4em;}
@media(max-width:760px){.about-teaser{grid-template-columns:1fr;}.about-teaser .photo{max-width:380px;}}

/* ============================================================
   STEPS (how we work, short)
   ============================================================ */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2vw,26px);counter-reset:step;}
.step{position:relative;padding-top:30px;}
.step::before{counter-increment:step;content:"0" counter(step);font-family:var(--ff-display);font-size:2.6rem;font-weight:500;color:var(--orchid);opacity:.55;line-height:1;display:block;margin-bottom:.3em;}
.step h4{font-family:var(--ff-display);font-size:1.3rem;margin-bottom:.35em;}
.step p{font-size:.96rem;color:var(--muted);margin:0;}
.step .bar{position:absolute;top:30px;left:0;width:34px;height:3px;background:var(--plum-700);border-radius:3px;}
@media(max-width:760px){.steps{grid-template-columns:1fr 1fr;gap:30px 22px;}}
@media(max-width:440px){.steps{grid-template-columns:1fr;}}

/* ============================================================
   TWO PATHS
   ============================================================ */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:clamp(18px,2.5vw,30px);}
.path{
  position:relative;border-radius:var(--radius-lg);padding:clamp(30px,3.4vw,48px);overflow:hidden;
  display:flex;flex-direction:column;min-height:330px;transition:transform .3s,box-shadow .3s;
}
.path:hover{transform:translateY(-4px);}
.path-a{background:linear-gradient(160deg,var(--plum-700),var(--plum-800));color:#fff;box-shadow:var(--shadow);}
.path-b{background:var(--teal-50);border:1px solid var(--teal-line);color:var(--ink);box-shadow:var(--shadow-sm);}
.path .tag{font-family:var(--ff-ui);font-size:.74rem;letter-spacing:.2em;text-transform:uppercase;margin-bottom:1.3rem;display:inline-block;}
.path-a .tag{color:var(--orchid-soft);}
.path-b .tag{color:var(--teal-600);}
.path h3{font-size:clamp(1.7rem,1.2rem + 1.4vw,2.4rem);margin-bottom:.4em;}
.path-a h3{color:#fff;}
.path p{margin-bottom:1.5rem;}
.path-a p{color:var(--muted-on-dark);}
.path-b p{color:var(--muted);}
.path .foot{margin-top:auto;}
@media(max-width:680px){.paths{grid-template-columns:1fr;}.path{min-height:0;}}

/* ============================================================
   FORMAT / SERVICE CARDS
   ============================================================ */
.format-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(16px,2vw,26px);}
.format-card{
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:clamp(26px,2.6vw,38px);display:flex;flex-direction:column;transition:transform .3s,box-shadow .3s,border-color .3s;
}
.format-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--lilac-100);}
.format-card .fc-top{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;margin-bottom:1rem;}
.format-card .fc-icon{font-family:var(--ff-display);font-size:1.5rem;color:var(--orchid);width:48px;height:48px;border:1px solid var(--line);border-radius:12px;display:flex;align-items:center;justify-content:center;flex-shrink:0;}
.format-card h3{font-size:1.55rem;margin-bottom:.3em;}
.format-card .desc{color:var(--muted);font-size:1rem;margin-bottom:1.4rem;flex-grow:1;}
.format-card .fc-meta{display:flex;justify-content:space-between;align-items:center;padding-top:1.1rem;border-top:1px solid var(--line);font-family:var(--ff-ui);}
.format-card .price{font-family:var(--ff-display);font-size:1.5rem;font-weight:600;color:var(--plum-700);}
.format-card .price small{font-family:var(--ff-ui);font-size:.74rem;color:var(--muted);font-weight:500;display:block;letter-spacing:.04em;}
.format-card .term{font-size:.82rem;color:var(--muted);text-align:right;}
@media(max-width:680px){.format-grid{grid-template-columns:1fr;}}

/* ============================================================
   PRICE OVERVIEW STRIP
   ============================================================ */
.price-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;}
.price-cell{background:var(--white);padding:clamp(22px,2.4vw,32px);}
.price-cell .pc-name{font-family:var(--ff-ui);font-weight:600;font-size:.9rem;color:var(--ink);margin-bottom:.6rem;}
.price-cell .pc-from{font-family:var(--ff-ui);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted-2);}
.price-cell .pc-val{font-family:var(--ff-display);font-size:2.1rem;font-weight:600;color:var(--plum-700);line-height:1.1;}
@media(max-width:760px){.price-strip{grid-template-columns:1fr 1fr;}}
@media(max-width:420px){.price-strip{grid-template-columns:1fr;}}

/* ============================================================
   COURSES
   ============================================================ */
.course-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,24px);}
.course-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(26px,2.4vw,34px);display:flex;flex-direction:column;position:relative;transition:transform .3s,box-shadow .3s;}
.course-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);}
.course-card.feature{background:linear-gradient(165deg,var(--teal-700),var(--teal-900));color:#fff;border-color:transparent;}
.course-card.feature h3,.course-card.feature .c-price{color:#fff;}
.course-card.feature p{color:var(--muted-on-dark);}
.course-card .c-kind{font-family:var(--ff-ui);font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--orchid);margin-bottom:1rem;}
.course-card.feature .c-kind{color:var(--teal-soft);}
.course-card h3{font-size:1.5rem;margin-bottom:.4em;}
.course-card p{font-size:.95rem;color:var(--muted);margin-bottom:1.4rem;flex-grow:1;}
.course-card .c-price{font-family:var(--ff-display);font-size:2.2rem;font-weight:600;color:var(--plum-700);margin-bottom:1.2rem;}
.course-card .pill{position:absolute;top:18px;right:18px;font-family:var(--ff-ui);font-size:.68rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;background:var(--clay);color:#fff;padding:.4em .8em;border-radius:999px;}
@media(max-width:820px){.course-grid{grid-template-columns:1fr;max-width:460px;margin-inline:auto;}}

/* ============================================================
   GIFT BOOK / LEAD MAGNET
   ============================================================ */
.gift{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(30px,4vw,64px);align-items:center;}
.gift .book{position:relative;justify-self:center;}
.gift .book img{width:min(290px,72vw);border-radius:6px;box-shadow:var(--shadow-lg);transform:rotate(-3deg);transition:transform .4s;}
.gift .book:hover img{transform:rotate(0);}
.gift .book::after{content:"";position:absolute;inset:auto 8% -10% 8%;height:40px;background:radial-gradient(ellipse,rgba(31,16,41,.32),transparent 72%);filter:blur(8px);z-index:-1;}
.gift-tag{font-family:var(--ff-ui);font-size:.74rem;letter-spacing:.2em;text-transform:uppercase;color:var(--orchid-soft);margin-bottom:1rem;display:inline-flex;align-items:center;gap:.6em;}
.email-form{display:flex;gap:10px;max-width:480px;margin-top:1.6rem;flex-wrap:wrap;}
.email-form input{
  flex:1;min-width:200px;font-family:var(--ff-ui);font-size:1rem;padding:1.05em 1.3em;border-radius:999px;
  border:1px solid var(--line);background:var(--white);color:var(--ink);transition:border-color .2s,box-shadow .2s;
}
.bg-dark .email-form input,.bg-deep .email-form input{background:rgba(255,255,255,.08);border-color:var(--line-dark);color:#fff;}
.email-form input::placeholder{color:var(--muted-2);}
.bg-dark .email-form input::placeholder,.bg-deep .email-form input::placeholder{color:var(--muted-on-dark);}
.email-form input:focus{outline:none;border-color:var(--orchid);box-shadow:0 0 0 4px rgba(139,90,168,.18);}
.form-note{font-family:var(--ff-ui);font-size:.8rem;color:var(--muted);margin-top:1rem;}
.bg-dark .form-note,.bg-deep .form-note{color:var(--muted-on-dark);}
.form-ok{font-family:var(--ff-ui);font-weight:600;color:var(--orchid);margin-top:1rem;display:none;}
@media(max-width:680px){.gift{grid-template-columns:1fr;text-align:center;}.gift .book{order:-1;}.gift-tag,.email-form{justify-content:center;}.gift .lead{margin-inline:auto;}}

/* ============================================================
   TESTIMONIALS
   ============================================================ */
.tcols{columns:3;column-gap:clamp(16px,2vw,24px);}
@media(max-width:900px){.tcols{columns:2;}}
@media(max-width:580px){.tcols{columns:1;}}
.tcard{break-inside:avoid;margin-bottom:clamp(16px,2vw,24px);background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(22px,2.2vw,30px);box-shadow:var(--shadow-sm);}
.tcard .stars{color:var(--clay);letter-spacing:.18em;font-size:.85rem;margin-bottom:.9rem;}
.tcard .quote{font-family:var(--ff-display);font-size:1.18rem;font-style:italic;line-height:1.42;color:#34283f;margin-bottom:1.1rem;}
.tcard .who{display:flex;align-items:center;gap:11px;font-family:var(--ff-ui);}
.tcard .av{width:38px;height:38px;border-radius:50%;background:linear-gradient(135deg,var(--orchid),var(--plum-600));color:#fff;display:flex;align-items:center;justify-content:center;font-weight:600;font-size:.9rem;flex-shrink:0;}
.tcard .who b{font-size:.9rem;font-weight:600;display:block;}
.tcard .who small{font-size:.78rem;color:var(--muted);}

/* ============================================================
   VIDEO PLACEHOLDER
   ============================================================ */
.video-ph{position:relative;border-radius:var(--radius-lg);overflow:hidden;aspect-ratio:16/8;background:linear-gradient(150deg,var(--plum-700),var(--plum-900));display:flex;align-items:center;justify-content:center;flex-direction:column;color:#fff;box-shadow:var(--shadow);}
.video-ph::before{content:"";position:absolute;inset:0;background-image:repeating-linear-gradient(45deg,rgba(255,255,255,.03) 0 12px,transparent 12px 24px);}
.play{width:84px;height:84px;border-radius:50%;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.4);display:flex;align-items:center;justify-content:center;backdrop-filter:blur(4px);transition:transform .3s,background .3s;cursor:pointer;}
.video-ph:hover .play{transform:scale(1.08);background:rgba(255,255,255,.22);}
.play svg{width:30px;height:30px;fill:#fff;margin-left:5px;}
.video-ph .vlabel{font-family:var(--ff-ui);font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted-on-dark);margin-top:1.3rem;position:relative;}

/* ============================================================
   FAQ
   ============================================================ */
.faq{max-width:820px;margin-inline:auto;}
.faq-item{border-bottom:1px solid var(--line);}
.faq-q{width:100%;text-align:left;background:none;border:0;cursor:pointer;font-family:var(--ff-display);font-size:clamp(1.08rem,.85rem + .55vw,1.3rem);font-weight:500;color:var(--ink);padding:1.05em 48px 1.15em 0;position:relative;display:flex;}
.faq-q::after{content:"";position:absolute;right:6px;top:50%;width:14px;height:14px;background:none;transform:translateY(-50%);transition:transform .3s;
  background-image:linear-gradient(var(--orchid),var(--orchid)),linear-gradient(var(--orchid),var(--orchid));background-size:14px 2px,2px 14px;background-position:center;background-repeat:no-repeat;}
.faq-item.open .faq-q::after{transform:translateY(-50%) rotate(135deg);}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s ease;}
.faq-a p{color:var(--muted);padding-bottom:1.4em;margin:0;}
.bg-dark .faq-q{color:#fff;}.bg-dark .faq-item{border-color:var(--line-dark);}.bg-dark .faq-a p{color:var(--muted-on-dark);}

/* ============================================================
   FINAL CTA
   ============================================================ */
.final-cta{text-align:center;}
.final-cta .wrap-narrow{position:relative;z-index:1;}
.final-cta h2{margin-bottom:.5em;color:#fff;}
.final-cta .lead{color:var(--muted-on-dark);margin-bottom:2rem;}
.final-cta .btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{background:var(--plum-900);color:var(--muted-on-dark);padding-block:clamp(56px,6vw,84px) 36px;}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:clamp(28px,3vw,50px);}
.footer-brand .brand{margin:0 0 1.2rem;}
.footer-brand .brand-text b{color:#fff;}
.footer-brand p{font-family:var(--ff-body);font-size:.98rem;color:var(--muted-on-dark);max-width:32ch;}
.footer-col h5{font-family:var(--ff-ui);font-size:.76rem;letter-spacing:.18em;text-transform:uppercase;color:var(--orchid-soft);margin:0 0 1.2rem;}
.footer-col a{display:block;font-family:var(--ff-ui);font-size:.96rem;color:var(--muted-on-dark);padding:.4em 0;transition:color .2s;}
.footer-col a:hover{color:#fff;}
.footer-bottom{border-top:1px solid var(--line-dark);margin-top:clamp(40px,4vw,60px);padding-top:28px;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-family:var(--ff-ui);font-size:.84rem;color:var(--muted-2);}
@media(max-width:860px){.footer-grid{grid-template-columns:1fr 1fr;}.footer-brand{grid-column:1/-1;}}
@media(max-width:480px){.footer-grid{grid-template-columns:1fr;}}

/* ============================================================
   REVEAL ANIMATION
   ============================================================ */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.3,1),transform .7s cubic-bezier(.2,.7,.3,1);}
.reveal.in{opacity:1;transform:none;}
html:not(.js) .reveal{opacity:1;transform:none;}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none;}html{scroll-behavior:auto;}}

/* ============================================================
   SERVICE PAGE SPECIFICS
   ============================================================ */
.page-hero{position:relative;overflow:hidden;}
.page-hero.bg-deep{padding-block:clamp(56px,7vw,110px);}
.breadcrumb{font-family:var(--ff-ui);font-size:.82rem;color:var(--muted-on-dark);margin-bottom:1.6rem;display:flex;gap:.5em;align-items:center;flex-wrap:wrap;}
.breadcrumb a:hover{color:#fff;}
.breadcrumb .sep{opacity:.5;}
.page-hero h1{max-width:16ch;margin-bottom:.4em;}
.page-hero .promise{font-family:var(--ff-display);font-style:italic;font-size:clamp(1.3rem,.9rem + 1.2vw,1.9rem);color:var(--orchid-soft);max-width:24ch;margin-bottom:2rem;}
.ph-meta{display:flex;gap:30px;flex-wrap:wrap;margin-top:2.2rem;font-family:var(--ff-ui);font-size:.86rem;color:var(--muted-on-dark);}
.ph-meta b{color:#fff;font-family:var(--ff-display);font-size:1.4rem;font-weight:600;display:block;}

/* two-col content */
.cols-2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,64px);align-items:start;}
@media(max-width:760px){.cols-2{grid-template-columns:1fr;}}

.checklist{list-style:none;padding:0;margin:0;display:grid;gap:14px;}
.checklist li{position:relative;padding-left:38px;font-size:1.04rem;}
.checklist li::before{content:"";position:absolute;left:0;top:.32em;width:22px;height:22px;border-radius:50%;background:var(--lilac-100);}
.checklist li::after{content:"";position:absolute;left:7px;top:.62em;width:8px;height:5px;border-left:2px solid var(--plum-600);border-bottom:2px solid var(--plum-600);transform:rotate(-45deg);}
.bg-dark .checklist li::before{background:rgba(255,255,255,.12);}
.bg-dark .checklist li::after{border-color:var(--orchid-soft);}

.audience-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,24px);}
.aud-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:clamp(22px,2.2vw,30px);}
.aud-card .ai{font-family:var(--ff-display);font-size:1.6rem;color:var(--orchid);margin-bottom:.5rem;}
.aud-card h4{font-size:1.25rem;margin-bottom:.3em;}
.aud-card p{font-size:.95rem;color:var(--muted);margin:0;}
@media(max-width:760px){.audience-grid{grid-template-columns:1fr;}}

/* pricing table */
.pricing{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,1.6vw,20px);}
.ptier{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(24px,2.4vw,34px);display:flex;flex-direction:column;position:relative;transition:transform .3s,box-shadow .3s;}
.ptier:hover{transform:translateY(-4px);box-shadow:var(--shadow);}
.ptier.popular{border-color:var(--plum-600);box-shadow:var(--shadow);}
.ptier.popular::before{content:"Популярный";position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--plum-700);color:#fff;font-family:var(--ff-ui);font-size:.68rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;padding:.45em 1em;border-radius:999px;white-space:nowrap;}
.ptier .vol{font-family:var(--ff-ui);font-weight:600;font-size:.92rem;color:var(--muted);margin-bottom:.4rem;}
.ptier .pp{font-family:var(--ff-display);font-size:2.5rem;font-weight:600;color:var(--plum-700);line-height:1;margin-bottom:.3rem;}
.ptier .pn{font-family:var(--ff-ui);font-size:.84rem;color:var(--muted);margin-bottom:1.4rem;}
.ptier .pf{margin-top:auto;}
@media(max-width:860px){.pricing{grid-template-columns:1fr 1fr;}.ptier.popular::before{font-size:.62rem;}}
@media(max-width:440px){.pricing{grid-template-columns:1fr;}}

.addons{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px;}
.addon{font-family:var(--ff-ui);font-size:.9rem;background:var(--white);border:1px solid var(--line);border-radius:999px;padding:.7em 1.2em;color:#3c3047;}
.addon b{color:var(--plum-700);}

/* case study */
.cases{display:grid;grid-template-columns:1fr 1fr;gap:clamp(18px,2.4vw,30px);}
.case{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;display:flex;flex-direction:column;box-shadow:var(--shadow-sm);}
.case .cover{aspect-ratio:3/2;overflow:hidden;background:var(--lilac-100);}
.case .cover img{width:100%;height:100%;object-fit:cover;}
.case .cbody{padding:clamp(22px,2.2vw,30px);}
.case .cgenre{font-family:var(--ff-ui);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--orchid);margin-bottom:.7rem;}
.case h4{font-size:1.4rem;margin-bottom:.4em;}
.case p{color:var(--muted);font-size:.97rem;margin:0;}
@media(max-width:680px){.cases{grid-template-columns:1fr;}}

/* other formats nav */
.other-formats{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:36px;}
.of-card{background:rgba(255,255,255,.06);border:1px solid var(--line-dark);border-radius:var(--radius);padding:20px 22px;transition:background .25s,transform .25s;}
.of-card:hover{background:rgba(255,255,255,.12);transform:translateY(-3px);}
.of-card .ofn{font-family:var(--ff-display);font-size:1.25rem;color:#fff;margin-bottom:.2em;}
.of-card .ofp{font-family:var(--ff-ui);font-size:.84rem;color:var(--muted-on-dark);}
@media(max-width:760px){.other-formats{grid-template-columns:1fr;}}

/* ============================================================
   v2 — GENTLE LUXE MOTION + TEXTURE + NEW MODULES
   ============================================================ */
@keyframes gradientFlow{0%{background-position:0% 50%;}50%{background-position:100% 50%;}100%{background-position:0% 50%;}}
@keyframes floaty{0%,100%{transform:translateY(0);}50%{transform:translateY(-10px);}}
@keyframes glowPulse{0%,100%{opacity:.55;transform:scale(1);}50%{opacity:.8;transform:scale(1.06);}}
@keyframes marquee{0%{transform:translateX(0);}100%{transform:translateX(-50%);}}
@keyframes spineFlow{0%{background-position:50% 0%;}100%{background-position:50% 200%;}}

/* animated, textured dark plates (no flat colour) */
.bg-deep,.bg-teal,.bg-dark{position:relative;background-size:160% 160%;animation:gradientFlow 22s ease-in-out infinite;isolation:isolate;}
.bg-deep::after,.bg-teal::after,.bg-dark::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;
  background:
    radial-gradient(58% 50% at 82% 4%, rgba(255,255,255,.10), transparent 68%),
    radial-gradient(48% 55% at 2% 98%, rgba(255,255,255,.06), transparent 70%),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)' opacity='0.025'/%3E%3C/svg%3E");
}
@media(prefers-reduced-motion:reduce){.bg-deep,.bg-teal,.bg-dark{animation:none;}}

/* themed photo backdrop for the «на двоих» section */
.duo-photo::before{content:"";position:absolute;inset:0;z-index:-1;
  background:linear-gradient(150deg,rgba(24,86,90,.86),rgba(13,50,52,.94)),url("img/life-tysmozhesh.jpg") center/cover no-repeat;}
.duo-photo .duo-card{background:rgba(11,44,46,.5);border-color:rgba(255,255,255,.2);backdrop-filter:blur(7px);}

/* faint literary watermark for big plates */
.plate-mark{position:relative;}
.plate-mark>.pm{position:absolute;right:-4%;top:50%;transform:translateY(-50%);width:38%;max-width:520px;opacity:.05;z-index:-1;pointer-events:none;filter:invert(1);}

/* hero motion */
.hero-photo .glow{animation:glowPulse 7s ease-in-out infinite;}
.hero-badge{animation:floaty 6.5s ease-in-out infinite;}
@media(prefers-reduced-motion:reduce){.hero-photo .glow,.hero-badge{animation:none;}}

/* reveal stagger for grid children */
.reveal.stagger>*{opacity:0;transform:translateY(22px);transition:opacity .6s cubic-bezier(.2,.7,.3,1),transform .6s cubic-bezier(.2,.7,.3,1);}
.reveal.stagger.in>*{opacity:1;transform:none;}
.reveal.stagger.in>*:nth-child(1){transition-delay:.05s;}
.reveal.stagger.in>*:nth-child(2){transition-delay:.13s;}
.reveal.stagger.in>*:nth-child(3){transition-delay:.21s;}
.reveal.stagger.in>*:nth-child(4){transition-delay:.29s;}
.reveal.stagger.in>*:nth-child(5){transition-delay:.37s;}
.reveal.stagger.in>*:nth-child(6){transition-delay:.45s;}
html:not(.js) .reveal.stagger>*{opacity:1;transform:none;}

/* ---------- PROCESS ROADMAP ---------- */
.roadmap{position:relative;display:flex;flex-direction:column;gap:clamp(12px,1.4vw,18px);margin-top:clamp(30px,3.5vw,50px);}
.roadmap::before{content:"";position:absolute;left:clamp(25px,2.4vw,31px);top:34px;bottom:34px;width:3px;border-radius:3px;z-index:0;
  background:linear-gradient(180deg,var(--plum-500),var(--plum-700));background-size:100% 200%;animation:spineFlow 9s linear infinite;opacity:.45;}
@media(prefers-reduced-motion:reduce){.roadmap::before{animation:none;}}
.rstep{position:relative;display:flex;gap:clamp(16px,1.8vw,26px);align-items:stretch;}
.rnode{flex-shrink:0;width:clamp(52px,5vw,64px);height:clamp(52px,5vw,64px);border-radius:16px;
  background:linear-gradient(150deg,var(--plum-600),var(--plum-800));color:#fff;font-family:var(--ff-display);font-weight:700;
  font-size:clamp(1.4rem,1rem + 1vw,1.8rem);display:flex;align-items:center;justify-content:center;z-index:1;
  box-shadow:0 12px 26px -10px rgba(58,33,80,.55);transition:transform .35s,box-shadow .35s;}
.rstep:hover .rnode{transform:scale(1.06);box-shadow:0 16px 32px -12px rgba(58,33,80,.65);}
.rstep:nth-child(even) .rnode{background:linear-gradient(150deg,var(--teal-600),var(--teal-900));box-shadow:0 12px 26px -10px rgba(15,55,57,.5);}
.rstep:nth-child(even) .rcard .rwhen{color:var(--teal-600);}
.rcard{flex:1;background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(18px,2vw,26px) clamp(20px,2.2vw,30px);box-shadow:var(--shadow-sm);transition:transform .35s,box-shadow .35s,border-color .35s;}
.rstep:hover .rcard{transform:translateX(4px);box-shadow:var(--shadow);border-color:var(--lilac-100);}
.rcard .rtop{display:flex;justify-content:space-between;align-items:baseline;gap:14px;flex-wrap:wrap;margin-bottom:.45rem;}
.rcard h4{font-size:clamp(1.3rem,1rem + .8vw,1.65rem);color:var(--plum-700);}
.rcard .rwhen{font-family:var(--ff-ui);font-size:.74rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--orchid);white-space:nowrap;}
.rcard p{margin:0;color:#3a2f44;font-size:1.02rem;line-height:1.6;}
@media(max-width:560px){.rcard .rwhen{white-space:normal;}}

/* ---------- FORMAT CARDS v2 (text cards + foreground books photo) ---------- */
.formats-bg{position:relative;overflow:hidden;}
.formats-bg::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;background:
  radial-gradient(40% 50% at 88% 6%, rgba(139,90,168,.16), transparent 70%),
  radial-gradient(44% 55% at 4% 96%, rgba(42,143,147,.13), transparent 72%);}
.formats-bg>.wrap{position:relative;z-index:1;}
.formats-intro{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,4vw,60px);align-items:center;margin-bottom:clamp(30px,4vw,52px);}
.formats-intro .section-head{margin-bottom:0;}
.formats-photo-fg{border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-lg);aspect-ratio:4/3;background:var(--lilac-100);}
.formats-photo-fg img{width:100%;height:100%;object-fit:cover;}
@media(max-width:760px){.formats-intro{grid-template-columns:1fr;}.formats-photo-fg{aspect-ratio:16/9;}}
.format-card{flex-direction:column;gap:0;align-items:stretch;}
.format-card .fc-body{flex:1;display:flex;flex-direction:column;min-width:0;}
.format-card .fc-num{font-family:var(--ff-ui);font-weight:700;font-size:.78rem;text-transform:uppercase;color:var(--orchid);letter-spacing:.14em;margin-bottom:.6rem;display:block;}
.format-card:nth-child(even) .fc-num{color:var(--teal-600);}
.format-card .desc{color:#3a2f44;}

/* ---------- COURSE CARD IMAGE HEADER ---------- */
.course-card{overflow:hidden;padding:0;}
.course-card .c-photo{height:150px;overflow:hidden;position:relative;background:var(--lilac-100);}
.course-card .c-photo img{width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.2,.7,.3,1);}
.course-card:hover .c-photo img{transform:scale(1.06);}
.course-card .c-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(36,26,44,.18));}
.course-card.feature .c-photo::after{background:linear-gradient(180deg,transparent 30%,rgba(16,55,57,.5));}
.course-card .c-pad{padding:clamp(24px,2.4vw,32px);display:flex;flex-direction:column;flex:1;}
.course-card.feature .c-photo{background:var(--teal-800);}
.course-card .pill{z-index:2;}

/* ---------- WORKS MARQUEE (примеры работ) ---------- */
.works{overflow:hidden;position:relative;padding-block:clamp(10px,2vw,22px);-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);}
.works-track{display:flex;gap:clamp(18px,2vw,30px);width:max-content;animation:marquee 46s linear infinite;}
.works:hover .works-track{animation-play-state:paused;}
@media(prefers-reduced-motion:reduce){.works-track{animation:none;flex-wrap:wrap;width:auto;justify-content:center;}}
.work-cover{flex-shrink:0;width:clamp(150px,15vw,190px);margin:0;display:flex;flex-direction:column;gap:12px;}
.work-cover .wc-img{border-radius:8px;overflow:hidden;box-shadow:var(--shadow);background:var(--lilac-100);transition:transform .4s;}
.work-cover:hover .wc-img{transform:translateY(-6px) rotate(-1deg);}
.work-cover img{width:100%;aspect-ratio:3/4.2;object-fit:cover;display:block;}
.work-cover figcaption{padding:0 2px;}
.work-cover figcaption b{display:block;font-family:var(--ff-display);font-weight:600;font-size:1rem;color:var(--plum-700);line-height:1.25;}
.work-cover figcaption span{display:block;font-family:var(--ff-ui);font-size:.8rem;color:var(--muted);margin-top:3px;}

/* ---------- PRICE MODEL ---------- */
.price-model{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,1.6vw,22px);}
.pm-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(26px,2.6vw,38px);transition:transform .3s,box-shadow .3s,border-color .3s;}
.pm-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--lilac-100);}
.pm-card .pm-amt{font-family:var(--ff-display);font-weight:500;font-size:clamp(2rem,1.5rem + 1.1vw,2.7rem);color:var(--plum-700);line-height:1.05;display:flex;align-items:baseline;gap:.3em;flex-wrap:wrap;}
.pm-card .pm-amt span{font-family:var(--ff-ui);font-size:.92rem;font-weight:600;color:var(--muted);letter-spacing:.02em;}
.pm-card p{margin:1rem 0 0;color:#3a2f44;font-size:1.02rem;line-height:1.6;}
@media(max-width:760px){.price-model{grid-template-columns:1fr;max-width:520px;margin-inline:auto;}}

/* footer brand text readability */
.footer-brand p{font-family:var(--ff-ui);font-size:.95rem;color:#cdbfda;line-height:1.6;}

/* comparison table (courses) */
.compare-wrap{overflow-x:auto;}
.compare{width:100%;border-collapse:collapse;background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;font-family:var(--ff-ui);min-width:560px;}
.compare th,.compare td{padding:16px 20px;text-align:left;border-bottom:1px solid var(--line);font-size:.96rem;color:#3a2f44;}
.compare thead th{font-family:var(--ff-display);font-weight:500;font-size:1.15rem;color:var(--plum-700);background:var(--lilac-50);}
.compare thead th.feat{background:var(--plum-700);color:#fff;}
.compare tbody td:first-child{color:var(--muted);}
.compare tr:last-child td{border-bottom:0;}
.compare .yes{color:var(--teal-600);font-weight:700;}
.compare .no{color:var(--muted-2);}
.compare .price-row td{font-family:var(--ff-display);font-size:1.3rem;color:var(--plum-700);}

/* brighter, more inviting final CTA */
.final-cta.bg-deep{background:linear-gradient(135deg,#5d3088,#3a2150 52%,#23123a);}
.final-cta h2{font-size:clamp(2.3rem,1.4rem + 3vw,3.6rem);}
@keyframes ctaPulse{0%,100%{box-shadow:0 14px 30px -12px rgba(0,0,0,.45);}50%{box-shadow:0 16px 46px -6px rgba(176,132,206,.75);}}
.final-cta .btn-solid-light{animation:ctaPulse 2.8s ease-in-out infinite;}
.final-cta .btn-solid-light:hover{animation:none;}
@media(prefers-reduced-motion:reduce){.final-cta .btn-solid-light{animation:none;}}

/* footer legal links */
.footer-legal{display:flex;flex-wrap:wrap;gap:6px 20px;}
.footer-legal a{font-family:var(--ff-ui);font-size:.82rem;color:var(--muted-2);transition:color .2s;}
.footer-legal a:hover{color:#fff;}
.footer-bottom{align-items:center;}

/* contacts page */
.contact-list{display:flex;flex-direction:column;gap:12px;margin-top:1.6rem;}
.contact-row{display:flex;flex-direction:column;gap:2px;padding:18px 22px;border:1px solid var(--line);border-radius:var(--radius);background:var(--white);transition:border-color .25s,transform .25s;}
a.contact-row:hover{border-color:var(--orchid);transform:translateX(4px);}
.contact-row .cr-k{font-family:var(--ff-ui);font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--orchid);}
.contact-row .cr-v{font-family:var(--ff-display);font-size:1.2rem;color:var(--ink);}
.contact-card{background:var(--lilac-50);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(26px,3vw,40px);box-shadow:var(--shadow-sm);}
.contact-card h3{margin-bottom:1.2rem;}
.contact-card label{display:block;font-family:var(--ff-ui);font-size:.82rem;font-weight:600;color:var(--muted);margin-bottom:14px;}
.contact-card input,.contact-card textarea{display:block;width:100%;margin-top:6px;font-family:var(--ff-ui);font-size:1rem;padding:.85em 1em;border:1px solid var(--line);border-radius:12px;background:var(--white);color:var(--ink);transition:border-color .2s,box-shadow .2s;resize:vertical;}
.contact-card input:focus,.contact-card textarea:focus{outline:none;border-color:var(--orchid);box-shadow:0 0 0 4px rgba(139,90,168,.16);}
.contact-card .cc-ok{display:none;font-family:var(--ff-display);font-size:1.3rem;color:var(--plum-600);text-align:center;padding:2rem 0;}

/* legal document */
.legal-doc{max-width:820px;margin-inline:auto;}
.legal-doc .l-block{scroll-margin-top:110px;padding-top:clamp(34px,4vw,52px);}
.legal-doc .l-block+.l-block{border-top:1px solid var(--line);}
.legal-doc h2{font-size:clamp(1.6rem,1.2rem + 1.4vw,2.2rem);margin-bottom:.6em;}
.legal-doc h3{font-size:1.25rem;margin:1.4em 0 .4em;}
.legal-doc p,.legal-doc li{color:#3c3047;}
.legal-doc ul{padding-left:1.2em;margin:0 0 1em;}
.legal-doc li{margin-bottom:.4em;}
.legal-note{background:var(--lilac-50);border:1px solid var(--line);border-radius:var(--radius);padding:18px 22px;font-size:.92rem;color:var(--muted);}
.legal-toc{display:flex;flex-wrap:wrap;gap:10px;margin-top:1.8rem;}
.legal-toc a{font-family:var(--ff-ui);font-size:.88rem;padding:.55em 1.1em;border:1px solid var(--line);border-radius:999px;color:#3c3047;transition:border-color .2s,color .2s;}
.legal-toc a:hover{border-color:var(--orchid);color:var(--plum-600);}

/* hero decorative colour orbs (replaces logo backdrop) */
.hero::before,.hero::after{content:"";position:absolute;border-radius:50%;filter:blur(64px);z-index:0;pointer-events:none;}
.hero::before{width:46vw;max-width:600px;aspect-ratio:1;top:-18%;right:-12%;background:radial-gradient(circle at 38% 38%,rgba(139,90,168,.40),rgba(106,63,140,.14) 55%,transparent 72%);animation:floaty 12s ease-in-out infinite;}
.hero::after{width:30vw;max-width:360px;aspect-ratio:1;top:40%;right:4%;background:radial-gradient(circle at 50% 50%,rgba(42,143,147,.30),transparent 70%);animation:floaty 9s ease-in-out infinite reverse;}
.hero .wrap{position:relative;z-index:1;}
@media(prefers-reduced-motion:reduce){.hero::before,.hero::after{animation:none;}}